The SoWa Christmas Market, previously called the SoWa Winter Festival, returns to the SoWa Power Station at 550 Harrison Avenue in Boston's South End from November 20 through December 27, 2026. More than 100 of the region's makers, artists, designers, and specialty food vendors set up under one roof, selling handcrafted jewelry, artwork, holiday treats, and gifts. Admission is $10, and kids 12 and under are free. In November the market is open Tuesday to Thursday 4 to 8 p.m., Friday 4 to 9 p.m., Saturday 10 a.m. to 9 p.m., and Sunday 10 a.m. to 7 p.m., with opening night on November 20 from 4 to 9 p.m. and Black Friday hours of 10 a.m. to 7 p.m. Starting December 1 the hours are Tuesday to Thursday 4 to 9 p.m., Friday 4 to 10 p.m., Saturday 10 a.m. to 10 p.m., and Sunday 10 a.m. to 7 p.m., with Christmas Eve hours of 10 a.m. to 4 p.m. It is closed Mondays, Thanksgiving Day, and Christmas Day. Nearby parking is $10, cash only. Only service animals are permitted, and re-entry is not allowed.